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Publicidad en línea La publicidad en línea está tomando vuelo. Aunque la base aun es del orden del 2 al 3 por ciento de la inversión total en medios de comunicación, lo cierto es que las tasas de crecimiento en el mundo y en nuestro país son muy elevadas (30 al 50 por ciento). Por este camino, la publicidad on line estaría alcanzando niveles comparables a las revistas y la radio en los próximos años . Esto quiere decir que el medio ha vuelto a convocar la atención de marketineros y agencias. ¿Cómo encuentra este incremento de la demanda de publicidad on line a la oferta de espacios y servicios? Leer más


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